Those of you who think you know Jo Malone, think again. London Style Editor Charlotte Stockdale has put her own stamp on the brand this spring inspired by “her love of the unexpected." For the Jo Malone brand this means a departure for the signature cream and black in favor for a clash of neon, something Stockdale calls “fashion graffiti.” In addition to a one-of-a-kind installation of Jo Malone products combined with vintage finds and textiles at Selfridges, the Red Roses fragrance has been given a makeover (see below). Only 300 of these limited edition bottles are available in store now on sale alongside everything from perfume bottles to antique fragrance and candle accessories – and as if this isn't enough, Charlotte’s collaboration with homeware brand Abigail*Ryan offering bold cushions and accessories. Time to pop to the shops…
The star of the show and Charlotte’s favorite Jo Malone fragrance, Red Roses, has been transformed from mere perfume into a collectable objet d’art – three hundred limited edition cologne bottles have been hand-dipped in neon paint and individually numbered.
Of the designs, Charlotte Stockdale said:
“I wanted to add a modern twist to the iconic packaging of Jo Malone London. I love neon, especially on a neutral background, so the classic cream and black set against shocking pink is a brilliant combination. It’s fashion graffiti. Playful, cool and alive.”
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