EXPERTISE

INTERIOR DESIGN

Design, at its root, is about problem solving and detailing; it is a collaboration of ideas that achieve a common comprehensible goal.  Whether a space is commercial or residential, our philosophy remains the same. Every one of our environments is designed with clarity and focus to communicate a message and create a memorable experience. Our expertise is evident in our attention to the functionality of the physical space and ensures that both the aesthetic and the design highlight the product and support the brand message.

At inside, we create harmonious interiors that reflect the individual personalities of our clients as well as the special characteristics of each space. We help our clients identify key lifestyle elements that can be translated into a unique vision. Throughout the design process, we are guided by the enduring values of simplicity and refinement. Each of our distinctive interiors reflects a thoughtful balance of serenity and visual stimulation, sophistication and comfort. 

Our Interior Planning and Design services include:

• Commercial Design

• Residential Design

• Conceptual Design

• Store Design

• Vendor Shop Design

• Conceptual Renderings

• Space Planning and Traffic Flow

• Fixture Design 

• Furniture and Millwork Design

• Lighting Design

• Color and Material Selection

• Environmental Marketing






BRANDING

We breathe new life into existing brands and launch new ones successfully by eliminating the "noise" in a crowded competitive landscape. We distill the consumer perception into core values and equities that drive brands in the fashion, luxury and lifestyle sectors.  Creating great brands is about unlocking the potential of a location, organization or company to tell a powerful story—one built from its intrinsic characteristics and targeted to a market need. Great brands build on a structure of strategic insight. With this structure in place, we develop names, identities and brand platforms that connect with people, so they listen, buy and believe.

Our Branding and Brand Experience services include:


• Environmental Branding
• Visual Communications Development
• Graphic Rollout Support
• Large Format Environmental Graphic Design
• Point-of-Purchase Messaging
• Web Design/Multimedia/Interactive
• Category Management
• Direct Marketing Design
• Packaging Design
• Sales Support Development






GRAPHIC COMMUNICATIONS

Inside Studios brings ideas to life using words, iconography and images. Our artists skillfully compose, words and images with enormous power to convey meaning and purpose.  Whether expressed in a two-dimensional application or a virtual environment, well-executed graphic design brings stories to life through a wide range of media, all carefully choreographed for a powerful result.

Everything we do as designers is considered communication. Graphic communication and information design skills work together and add value to all capabilities. We help clients communicate with their customers through the look and feel of a product, the experience of a retail store, or brochures that inform and inspire. Communication can take endless forms and involve a continuous combination of words, symbols, images, and colors. While some consulting firms focus on specific communication devices, we uncover what needs to be communicated and then determine the most effective delivery of those messages. We design toward what the audience needs to know and how they are going to be interacting with the information.

Our Graphic Design Services include:


Logo design
Naming and Positioning
Corporate/business branding
Packaging
Print ad development
Brochures
Presentation materials
Professional presentations
Wayfinding Systems






ARCHITECTURE

Designers, architects and engineers work side-by-side so that no detail is lost in translation from strategy…to concept…to realization. The brand vision remains intact throughout the process. Our LEED accredited professionals work to achieve your sustainability objectives as well as your business goals. The team is notable for its years of experience and a fierce devotion to details, thoroughness and quality.  With exactitude and integration of quality control standards we help you avoid the possibility of costly error.

Our Architectural services include:


• Design Development
• Comprehensive Drawings
• Specifications
• Municipal Code Research / Zoning Analysis
• ADA Analysis
• Energy Analysis
• Material Specifications
• Coordination of Project Engineers






STRATEGY

Superior business performance comes from superior knowledge. Our team assesses, acquires, and ultimately applies knowledge to yield tremendous business advantage. Target market assessment is an honest accounting of what is known, or not, about the brand’s effectiveness; acquisition is gathering answers to open questions through primary and secondary research; and application is the development of strategies, which will grow and improve the client’s business. Whether we’re designing products, retail spaces, merchandising solutions, interactive experiences, or communications, the understanding derived from these steps influences every step of the process. It not only ensures that the solutions are consistent, but that they’re consistently good.

Competition is fierce. Consumer choice abounds, but satisfaction and loyalty with brands have never been more tenuous. Consumer brands struggle to maintain relevance in a marketplace full of alternatives. Retailers must continue to innovate or their customer bases will erode. In this environment every advantage counts. Our strategists help clients achieve their business goals and objectives by first understanding relevant industry dynamics and business trends, then using that understanding as a launching pad for innovation. We’re a design firm that tackles strategic issues such as overcoming product commoditization, maximizing the performance of stores, and brand repositioning. We apply our experience across many product segments and retail sectors to craft strategies that achieve our clients’ objectives.

MERCHANDISING 

Our retail planners and merchandisers bring practical, real world experience, plus the knowledge of how customers shop and interact within a retail space and with different types of merchandise. Seasoned from years of working with big box stores, specialty stores, and manufacturers, our retail merchandisers know how to design fixture systems that will accommodate products in ways that leverage the natural consumer selection process and achieve optimal employee efficiency. Designing from the shelf outward is only part of the merchandiser’s job. Equally important is planning the overall, physical space. 

We mesh a vision of the optimal customer journey with best retail practices. A good merchandiser accommodates the behaviors of all the different consumer types with a thorough understanding of how people view a retail space, how they select a shopping path, and the decision process they're likely to use. Along with a practical consideration of things like seasonal fluctuations, cultural variations, and gender differences, these factors are fundamental to making a store functional and productive. 

We closely consider store layout, product and product category adjacencies, product mix, capacities, and stocking fixtures. A mix analysis helps determine what's selling and what's not so we can recommend an optimal product mix. We know how to logically organize everything in the store so that it makes sense to shoppers. And we can get maximum capacities without cluttering up the store. We source from industry-accepted standards or design custom fixtures, not just to fit the store design concept, but also to adequately accommodate the shapes and sizes of products and packaging.

Our Visual Merchandising services include:

• Presentation Strategies

• Product Enhancement

• Display Strategies

• Store/Branding Standards

• Sales Support Programs

• Visual Audits

• Point-of-Purchase Integration 

• Event Design

• Event Staging

INSTALLATION

Beyond codes and standards, we bring something extra to every project. We ensure that you, the client, get what you pay for. On-site troubleshooters, experienced in construction, are there to save you time and money.

For today's demanding projects, we offer superior project management capabilities, a nationwide field force, customized online management tools, and high volume capacity. We have a strong history of installations and rollouts under our belt, and each has had its own unique requirements. Inside is able to provide you with the highest level of quality. Our process is cohesive, consistent and cost effective.

Our Program Management Services include:

• Store Rollout

• Site Analysis

• Site Surveys

• Construction Administration

• Procurement

• Budget Analysis

• Value Engineering

• Bidding and Permitting

• Contractor Selection