Our retail planners and merchandisers bring practical, real world experience, plus the knowledge of how customers shop and interact within a retail space and with different types of merchandise. Seasoned from years of working with big box stores, specialty stores, and manufacturers, our retail merchandisers know how to design fixture systems that will accommodate products in ways that leverage the natural consumer selection process and achieve optimal employee efficiency. Designing from the shelf outward is only part of the merchandiser’s job. Equally important is planning the overall, physical space.
We mesh a vision of the optimal customer journey with best retail practices. A good merchandiser accommodates the behaviors of all the different consumer types with a thorough understanding of how people view a retail space, how they select a shopping path, and the decision process they're likely to use. Along with a practical consideration of things like seasonal fluctuations, cultural variations, and gender differences, these factors are fundamental to making a store functional and productive.
We closely consider store layout, product and product category adjacencies, product mix, capacities, and stocking fixtures. A mix analysis helps determine what's selling and what's not so we can recommend an optimal product mix. We know how to logically organize everything in the store so that it makes sense to shoppers. And we can get maximum capacities without cluttering up the store. We source from industry-accepted standards or design custom fixtures, not just to fit the store design concept, but also to adequately accommodate the shapes and sizes of products and packaging.
Our Visual Merchandising services include:
• Presentation Strategies
• Product Enhancement
• Display Strategies
• Store/Branding Standards
• Sales Support Programs
• Visual Audits
• Point-of-Purchase Integration
• Event Design
• Event Staging
