i n s i d e: The Right White

Friday

The Right White

Five paint companies divulge their best-selling whites

Photo: William Waldron

Choosing the perfect shade of white is an exercise in subtlety and anything but simple. Here are five time-tested hues—top sellers for each of the paint companies.

• 912 Linen White, Benjamin Moore

• 2003 Pointing, Farrow & Ball

• SW6385 Dover White, Sherwin-Williams

• 7002-6 Du Jour, Valspar

• 0001 Hollandlac Brilliant White, Fine Paints of Europe

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At the core of our team is Stephanie Hampton, who started Inside in 1988. Highly regarded as an expert in design and branding, she held positions as Creative Director for a variety of elite brands. She perceived a growing need for a design firm positioned at the juncture between design, marketing, merchandising and brand building. With her team, Hampton has re-imagined more than 50 brands in the United States and abroad.

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Our group of designers, branding and marketing experts and account managers form a unique team to ensure brand integrity while driving growth in sales volume for our clients. Our team is a diverse mix of professionals who bring their talents from all areas of architecture, interior design, graphics, fashion and merchandising.

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Friday

The Right White

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